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August 28, 2004
Revised On May 23, 2012 4:50 PM
This Program can best be viewed by looking at the initial publication on the web of its structure and purpose, as follows:
Home Web Page For Karl Loren's Weekly FAX Newsletter
Full Explanation of this page BELOW -- Click
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|Vol. 1, No. 1||High cholesterol is NOT a risk factor for heart disease and stroke. This is one of the biggest myths in health care. A complete report on this at this link.|
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Explanation Of This Page
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Karl Loren publishes a newsletter sent by FAX to any who subscribe. That newsletter is published approximately once per week. This newsletter is sent by FAX only, with an automatic broadcast to occur during the evening hours. It is ONLY sent regularly to those who ask for it. However, Karl does use an unsolicited FAX broadcast to acquaint people with the availability of this newsletter.
The only regular subscriptions accepted must be made by sending a request on the FAX number which is to be added to the subscription list. There is no cost for this Newsletter. Karl has been publishing his newsletters for many years, by mail, FAX and eMail.
Your FAX number will never be given to any other person -- it will be used ONLY to send out this FAX newsletter.
It features a single page format. The page always includes information about how to remove the FAX number from the subscription list.
The main content of this single page newsletter usually will consist of a very brief description, generally of only two or three sentences, of a topic that might be of interest to you. Occasionally there might be two or even three different subjects -- but always one page.
Because a FAX does not offer a method of "clicking on a link" the FAX newsletter does not include a web link, but all the details of the information related to the newsletter is contained on one or more of the 100,000 pages on 30 different web sites published by Karl Loren. Karl continues to publish new pages.
There is only ONE link/address shown on the newsletter -- to this exact page. www.karlloren.com/fax/
So, for any issue of any of the newsletters, you would come to THIS page on the internet and THERE you will find the link that takes you to the specific information on one of Karl's other pages -- to the page referenced in the FAX letter. The most recent newsletter is always the top listed item on this page.
Once you have bookmarked this specific page, or just remember it, or note it on the FAX newsletter, you can always find whatever it is that is the featured subject of the FAX newsletter on this same page.
So, just keep in mind http://www.karlloren.com/fax/ and you will always find THIS page at that address.
Every week Karl adds a new link-reference to this web page -- whatever was featured on the FAX letter for that week.
This page, also, includes all the past links so that at any time you can return to this page and find the link for some previous FAX letter. When the list of links becomes "too long" they will be archived off to a separate page -- never lost for review.
Anyone who wishes may go to any of Karl's articles, download and print for personal distribution. The only request Karl makes is that the contents are not changed and Karl's name and address remain associated with the material. This way someone who receives this Newsletter by FAX can copy/print the newsletter to give to others who may not have computer access.
Karl invites personal FAX messages to his FAX number and will generally respond to them personally and promptly.
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The only way a person can get on this regular FAX subscription list is to request it with a FAX message to Karl's FAX number.
There are simple security measures possible with eMail to be sure that the person who subscribes to an eMail Newsletter really wants that Newsletter.
Such is not feasible with a FAX newsletter.
Karl accepts new subscription requests for this FAX newsletter when they are sent to Karl's FAX number FROM the FAX number which is to be added to the subscription list. For these same security reasons Karl does not accept a subscription request that comes by phone, eMail or letter.
There is no further verification of whether this was a legitimate subscription request.
FAX machines are commonly available to dozens of people in one office -- any one of them could make a FAX request for the subscription. The FAXed newsletter might then arrive contrary to some Company Policy on such. In the past this did not happen, but it could.
Karl will remove a FAX number from the subscription list upon receiving any FAX message from that FAX number -- no further verification is made by Karl as to whether this "un-subscribe" request is genuine.
If you have been added to this list by some error, a simple FAX request will get your number removed. Likewise, if your FAX number is removed in error, a simple FAX request will put you back on the list.
You never have to worry about "missing" a newsletter since they are all referenced on this exact page.
If there is some better way that is practical to protect your privacy, Karl will implement that.
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The above is actually on the web at www.karlloren.com/fax/
The above functions on THIS page exactly as it does on the web page.
The concept is:
A subscription to a FAX number is entered
A Fax is sent out, probably weekly.
The Fax gives the short description of the "news"
The Fax reminds the reader that the actual data is on the web
The Fax reminds the reader that the actual data is available from a web page link
The Fax reminds the reader that the link is always on the same page on the web
The web page reminds the reader that he can send a personal FAX message, and get an answer
The web page provides a link to all previous news items, with the most recent on the top of a list.
News items to be used in future Faxes are "stored" on the web also, not accessible unless you happen to have the address design: p1.htm, p2.htm, p3.htm, etc., for the future issues, and v1n1.htm, v1n2.htm, v1n3.htm, etc, for the items that have actually been published so far
When needed, a separate folder for archives of news items
There must be a cookie installed on all visitors to this page -- logging their continued activity on any of our webs, including all pages visited and shopping cart visits and purchases
Initially the subjects of these news letters may be mixed, but one future plan could be to create new Fax Newsletters, on more specialized subjects -- a "heart disease FAX" and a "cancer FAX" etc.
Eventually, with 100,000 pages to choose from, this program should be able to be taken over by someone else, but initially it will remain a pilot program, Div 7, handled by Karl
Loren Wm. operates a service of bulk FAX broadcasting. He has given me the figure of $0.03 each delivered FAX for 10,000 sent at one time. I expect to select some appropriate classification of businesses (with FAX numbers) and try the same list for three uses -- to test the validity of this method of promoting the FAX newsletter.
That would mean about $900 for the cost of 10,000 FAXes sent out three separate times.
In the "old days" it would seem worth it if I could obtain the name of one interested person if the cost of that one name was $5.00 or less. This is just a guess, based on old standards. At $5 per name that would mean that about one subscriber out of 150 FAXes sent would probably be viable for this technique.
If 10% of these people buy something within the first year on the subscription list, that would mean a cost of 10 subscribers, per week of $0.03, for 52 weeks, or about $50 for the names and $15 for the weekly FAXing cost to the 10 numbers for one year. This totals about $65 per customer. At our desired profit rate this would mean we would need to sell the one person, out of 10 subscribers, would have to purchase about $150 worth of products in the first year to cover the cost of acquiring all the names that allowed ONE buying customer.
Some analysis like the above is vital in reviewing the viability of this program. The viability of the program must be reviewed and it is just as important to be able to collect the statistics that allow this review as it is to do the program in the first place.
I will also feature the above web page, or some similar page, on one of my next electronic newsletters -- that has some 15,000 subscribers. The cost of sending the message to these 15,000 people is negligible so I won't figure a further cost to acquire one customer from this source.
If we send out 10,000 FAXes, three weeks in a row, we could expect to get about 666 subscribers. That would seem to be an acceptable result -- and worth increasing the number of promotional FAXes sent out -- it would take some months to see if they then also turn into buying customers.
There should be an increasing number of new subscriptions because of "word of mouth" from the existing subscribers -- basically a "free name" added to our list.
Taking $0.05 for the weekly cost of sending out to the actual subscribers, each subscriber would cost us about $25 per year in FAX costs. I am using $0.05 rather than $0.03 because the lower figure was for 10,000 Faxes. I presume there is a higher per-fax cost for a lower number of Faxes.
There may need to be some further analysis of this, and some further methods of measuring success, other than just a sale.
We have to accept that one FAX subscription may well be seen by many people in one office, so it becomes very important to "capture" the "prospects" when the visit the one central page:
It could well be that many different prospects would visit that page from ONE FAX subscription.
Cookies are the key to success in this Program.
I have to get this fully implemented, and mostly it is Gordon doing this part.
Presumably every visitor to any page on any of our webs should automatically get a simple cookie that identifies "him" as a visitor" without getting any personal information. That one cookie allows all future visits to be tracked, including when and as the person goes to one of the pages where "registration" takes place and there is either a new cookie, or the first cookie is expanded in use to include whatever information was provided in the registration process.
Even with the simple cookie, even not knowing the person's name, the cookie should allow us to vary the content of ANY page to take into account all previous web-visiting activity by that person.
This is the magic of cookies and calls for tremendous design work by Gordon, not just the design of the cookies, but more importantly design of the system which will keep track (log) all of this activity (thousands of persons every day) and bring up for review whatever type of activity we decide would be worthy of designing some special "page content" for that person when he next visits.
This last is the modern miracle of web experience which I believe can greatly multiply our sales and expansion -- much of this lies in the area of the programming of such a system -- the other important part lies in the area of conceiving what changes in page content will be presented to the person, based on the log analysis presented by the system.
To give Gordon a target here, consider that it may seem difficult to measure the contribution of a "programmer" but I think we can.
The present collection of some 25 webs, 100,000 pages, provides for none of this cookie use or tracking. Our current weekly sales range from $8,000 to $15,000 with a few higher or lower than that range.
When and as we can point to sales of $50,000 per week, about a 5X increase, and feel reasonably that it is the WEB Cookie Tracking System that is the major cause, I think we can conclude that Gordon did it -- assuming he is the guy who majorly does the programming that allows this all to occur. I think this could occur within 12 months of a reasonably intense period of programming and web innovation and modernization.
The future work on this project includes the possibility of installing a cookie on the above page to track visitors and see how many click through to the existing link, or any further links.
I will be adding my new FAX number as soon as it is installed.
Gordon will be providing any bright ideas he can to enhance this promotional tool, as will Maia and Tracye.
More . . .
----- Original Message -----From: Karl LorenTo: 'Gordon Bateson'Sent: Saturday, September 04, 2004 1:11 AMSubject: RE: backup
Dear Gordon,That is now more clear.There might be a way of using the DNS service to point to a newly configured path.I think DNS and something "like" DNS for the "local paths" is part of the general Verio background service -- and that is what tells the server where to look for a particular file/folder.The above is probably not accurate.Go for it!
From: Gordon Bateson [mailto:firstname.lastname@example.org]
Sent: Friday, September 03, 2004 5:16 AM
Subject: Re: backup
Hello again,sorry, my earlier response did not include an answer to this important question.So, where are these "names" in use?The "names" I was talking about are the "names" of the directories on the server which hold the webpages for a particular website. The server has a settings file, httpd.conf, which maps a given URL, for example "www.oralchelation.com", to the directory which holds the files for that website - "/www/vhosts/oralcom" in this example. Of course, if we change the name of the directory on the server, for example to "/www/vhosts/oralchelation.com", we have to change the settings file to point to the new directory. That's no problem. We will also have to change the settings on the programs we each use to upload and download to the directories. For "simple" FTP programs, there it is trivial, but I am worried that changing directory names will upset the FP and its extensions, so I don't want to charge in and change everything all at once.Hope this is clear.Out of interest more than necessity, I would like to know how the directories on your PC are set up and named. In particular, what is the path on your PC to for example the folder that holds the "oralchelation.com" site? On my machine it is:D:\My Websites\vibrant life\vhosts\oralcomI never see anything like "vhosts" in my path.Mine would be like: D:\My Documents\My Webs\klorenorD:\My Documents\My Webs\oralchelationorD:\My Documents\My Webs\oralchelationnetThe last item in the path never contains any " .com " extension and the names are shortcut names -- could be "blabla" and still work fineThese pages are published TO the standard URL, such as:orI always publish TO an address with both "http " and "www."But, if I want to download the web from the server I can use either:orI believe -- but not sureThat URL address is just like a browser address -- and it is "resolved" in the same fashion that any browser request for that page world be resolved -- that's where the config file comes in, I believeKarlI sure would like to see that cookie installed and some collection of data from the cookie, at least for the FAX page --There is a vital management datum here:
"Production is senior to organization."What you are doing is organizing web folders and paths -- even all the shopping cart work is organizing (for higher production).Organization is what allows more and better production to occur -- so organization is needed.But, production (sales) is always senior.When production runs into obstacles from lack of organization, then your organization becomes vital for expansion.Tracye is helping me very much tighten up our management here -- using statistics much more than I had -- sales were up two weeks ago -- OK. But, they were down last week, so there must be something done, now, now, to bring them up this week.They are higher Thursday yesterday than Thursday last week, so that's good, but there has been a long-term downward trend that must be reversed.Without getting into more details, the common denominator of "expansion" is "promotion" and that means "particles out" which lead to "particles in" (sales.)The FAX newsletter will be a 10,000 FAXes sent out -- the outflow, the particles out that is needed for our production to recover a long-term trend of expansion. We are working on other types of promotion -- that is where all the attention needs to be when the sales are down.Even organization -- "long term organization" would have to give way to "organization which will allow increased production today" is more important.And, an outflow with no means of measuring the results is very poor management.FAXes could nicely be sent about next Tuesday -- or Wednesday -- since Monday is a big holiday here FAX machines (mostly in offices) won't be active over the long weekend -- but by Wednesday that would be the day I want to send out the FAXes -- and need some sort of cookie detection and data capture -- even if ONLY the capture of data such as a FAX person (cookied) visits the shopping cart, with no further data yet captured other than the visit -- later, for sure, I will want to know what was purchased, etc.Karlcheers!Gordon----- Original Message -----From: Karl LorenTo: 'Gordon Bateson'Sent: Friday, September 03, 2004 2:00 PMSubject: RE: backup
Dear Gordon,Interesting that looking into the backroom shows that "my server" is 8.4 GB?? Is the difference mostly log files? There is a need to delete old log files periodically -- I have done it in the past -- but not in some years.
From: Gordon Bateson [mailto:email@example.com]
Sent: Thursday, September 02, 2004 9:20 PM
Dear Karl,I have finished compressing (15mins) downloading (4 hours) decompressing (45 mins) "chelationtherapyonline.com" and ALL its sub-webs (except log files). Altogether this data weighs in at 602 MB when compressed, and 1.39 GB when uncompressed. That's a lot webpages!I have backed up the compressed file onto a CD. The decompressed files are on one my hard drive. I am experimenting with "site definitions" on Dreamweaver to see what is involved in renaming and restructuring the the folders of some of the sub-webs. I will start with the older, smaller sub-webs.I assume you will take care of a distant web, such as www.oxygentimerelease.com on which there is a link such as www.karlloren.com/diet/sugar/bad/14.htm or some such -- if you eliminate the folders, "diet" and "sugar" and replace them? Then, obviously the link at oxygentimerelease.com would have to be changed??Am I right in thinking that you and I are the ONLY people who upload and download things to sites? I need to be sure so that we get the timing right for changes to the folder structure.You are right. No other person -- Jason has done a small bit with www.oralchelation.com -- working on the Google AdWord campaign, but I will ask him to stop on any of that unless he gets your/my permission before hand.I would like to suggest the following naming conventions for the folders containing the sub-webs:- the name of the top level folder is the SAME AS THE PRIMARY URL for that site. The primary url for a site is the url that doesn't include the "www." For example, "academyanabiology.com" or "arthritisinformation.net". FYI, the secondary url for a site is the primary url prefixed by "www."When you say "name" you mean the "name" on our local hard disk I assume. I do use various shortcut names -- but what I "call" that web for local use does not get published to the web -- but only the contents.So, where are these "names" in use?- under the top level folder for a site, are several folders intended to be hidden from browsers of the site. These folders include "cgi-bin" and "logs" and perhaps some others. There will also be a folder called "htdocs" (HyperText Documents) which holds all the documents that are intended to be viewed directly by browsers of the site. In some cases this "htdocs" does not currently exist, so it will have toi be created.A full list of the sites I am talking about is available here:There are several other folders in the "vhosts" folder which are not on the above list. Many are empty. They look suitable for deletion, but I will contact you about those later.all the bestGordon
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