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Pilot Project To Create An eBook For Sale
It has appeared that the Internet has been the primary source of our sales of products, and our 100,000 web pages are the apparent reason people are convinced to buy our products.
The question arises as to whether these pages are "promotion" and "advertising" or valuable educational materials. To the extent that they are considered promotion or advertising, they would NOT be part of our Purposes, and would not qualify to be part of our Valuable Final Product.
But, the truth is that much of this information, even though "free" is extremely valuable and contributes directly to the VFP we go by:
A Well-Informed Person Who Achieves A Longer-Lived And More Healthy Body Because Of Learning And Applying Our Educational Materials and Using Nutritional Products!
With this definition of our VFP it is clear that the educational material contained in our 100,000 web pages is a direct source of every part of the VFP while the "bottles" of vitamins are NOT a direct source of the "well-informed" part of the VFP, but are directly related to the "longer lived" and "more healthy" bodies of our customers.
That is, the web pages, and other educational materials, contribute to every part of the VFP even if the person does NOT buy any bottles from us, while the "bottles" contribute generally only to the "longer lived" and "more healthy" body and, of course, must be purchased.
In this situation we expect the sale of bottles to pay for "free information" that may be even more valuable to the consumer than the actual bottles.
I believe there has been a strong commercial custom in relation to the Internet that the public expects to receive a great deal of information from the Internet at no cost. Thus, our Company publishes very valuable information on the web, at no cost to the consumer, and it appears that this free information is an important part of what we produce for individuals and society.
Depending on how you look at it, the people getting the "free" information and who then do not buy "bottles" are not exchanging properly with the Company for the valuable information which they have gained.
But in any company like ours there would be a Division Six activity of providing free or cheap information and a Division Four activity of charging money for courses which result in a better informed person. What information is offered for free (from Division Six) is a matter of decision compared to what is offered (at a cost) from Division Four.
Another way of looking at this is to say that our educational information is a Division Six activity, and recognize that Division Six provides free or cheap information to get people interested in paying money for the products of Division Four.
Normally the "better informed" part of a VFP would be "courses" or "books" that are sold to people. "Courses" would be paid for and delivered in the Division Four, Department 10 of our Company while "books" would be sold by Division One, Department 1 and the money not be considered a part of the Company's income, but of a separate unit devoted to printing and shipping books. In either case the course or the book would be something for which the public pays money. When information is given free it is normally thought of as a Division Six activity.
In our situation I have decided that all our free information should be considered, for now, as "courses" given (for free) from Department 10.
We can develop actual Web "Courses" which people pay for and "do" on the web. We can also develop "eBooks" which people can purchase on the web and download with no manual need of handling the order. These are the new directions we should be going in, so that we can start to realize income from the
It will often be true that the "free" information is very valuable, even though free. We have to find ways to separate the information we offer into some that is paid for (Division Four) and some that is taken for free (Division Six).
I will be developing a Program to convert some of our presently free information into "paid courses" that can be paid for and completed on the web, and also to "eBooks" that can be paid for and downloaded from the web.
This can start with a couple of pilot projects, and then continue as the pilots prove successful, into a full-blown Program.
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