Analysis Of Contribution of Web Sites To VSD
April 11, 2007
Last Revised: May 23, 2012 4:50 PM
Vibrant Life was first started as an organization that delivered vital information about heart disease in the form of public free lectures given by Karl Loren with Jean Ross helping.
The purpose of these lectures was "education" of those who attended. The exchange from them, in return for the information they received, was their purchase of bottles of our product.
As we set up the Company the delivery of information was a vital first step, but if that information were not well-received and did not cause an exchange of money for the purchase of bottles, then the business model would not have been viable.
As the Company developed the free public lectures were replaced with what became 100,000+ web pages with free information similar to and greatly advanced over the early lectures. The exchange that we receive for this "free" published information continues to be the goodwill and continued purchases of our bottles of products from people who read the free information.
Just as in the early years, there were people who attended, then, the free lectures, gained vital data that could have changed their lives, but did not choose to exchange for that data and did not purchase our bottles. So it is now, with those 100,000 pages, there are more than 10,000 persons every day who read one or more of these pages and a great many of them do not choose to exchange for that information by purchasing our products.
However, the long and prosperous history of this Company in the 20+ years since those free lectures is based on SOME number of those web-page readers who did choose to exchange with us, purchase our products, get good results, continue buying, spread the word to others and thus allowed a continuing activity of research and publication of free information on an expanding number of web pages.
In those early years it was clear to Karl and Jean that the more free lectures they could schedule and give, and the more people who attended, the more exchange in the form of purchase of bottles.
The transition from free lectures to published web pages was simply a method of greatly increasing the number of people who would be exposed to the data originally given in personal lectures by Karl.
The logic of "more lectures" seems, inherently, to apply to web pages. Click here for various web search results on a Google search on "correlation between web traffic and sales." The further examination of this question is vital for us since we "know" our web sites bring us busness, but we cannot be automatically sure that increased traffic will increase sales and profits. Read, in the link above, particularly the article by Jakob Neilsen.
The more web pages we have and particularly the more page visitors these web sites have, the more SHOULD be the exchange we receive for the free information published.
It is obviously true that a live lecture by Karl Loren is likely to be more successful in converting "lecture attendees" into customers than a "web page viewed" will convert.
But the multiplication of effort through published web pages and the 20 years of success based on web pages suggests that an increase in the number of "page views" we get on the existing and future web pages, the higher should be the sales of our products.
There is an obvious "quality consideration" in that a visit to a "good page" would give us more sales than a visit to a "poor page" but the LRH datum here seems very senior:
THE SIZE NOT THE QUALITY OF AN ORG'S MAILING LIST AND THE NUMBER OF MAILINGS AND LETTERS TO IT DETERMINES THE GROSS INCOME OF ANY ORG. IF THIS IS NOT KNOWN AS A SENIOR DATUM TO EXEC SECS [senior management] AND KEPT IN BY THEM, THEIR CONDITION IS TREASON. HCO Policy July 30, 1968, OEC Vol. 2, Page 672.
I take as a very likely "law" that our VSD (sales) will increase when and as the number of our page visits increases and when similar events are increased (such as the amount of time spent on a page, or the number of times a person clicks on the shopping cart page from within some other page, etc.)
This Company Policy establishes the need for implementation of a statistical gathering and analysis system to measure the contribution of our web pages to the VSD of the Company.
Click HERE, for instance, to see one simple table of statistics of the number of page visitors. A table like this one now falls into the hat of Webmaster, currently held by Dennis Schiewe. That table shows a total of 89,000 page visits to the most popular of my 51 separate web sites during a one week period, or about 12,000 per day.
This table was created with MS Excel and I am now starting a small project to gather, store and manipulate the same type of data in a new dBase+ application. I'll be doing this for my own learning of this new program.
This new program should be produced in a form that simplifies the job for the Webmaster in gathering and inspecting the pre-programmed analyses that I come up with -- the program will tie in VSD with various web statistics and be very much open to change as Dennis finds new and better correlations between our web statistics (for instance when Google Ad Word results are added to our web statistics).
The most current published status of that program will be HERE.
Quotes from L. Ron Hubbard are copyright 1994 © by the L. Ron Hubbard Library. All rights reserved.