BULK EMAIL OUTFLOW PILOT PROGRAM

 

Major Target: To purchase bulk email addresses and set up and get outflow going that will contribute to increasing the VSD. 

Vital Targets:

1. Get these targets fully and honestly done ____
2. Get the targets done rapidly – no Q & A ____

 

Organizational Targets:

1. All targets assigned to the Director of Planning (CW) unless otherwise stated ____
2. Get a dedicated computer established at the VL Warehouse so that access is available 24/7 ____
3. Establish a purchasing line for rapid financial approval ____

 

Operational Targets:

1. Get with D/ED and collect following information:
   1. Can the email program import 2 million email ____
   2. What is the maximum safe number of emails that can be sent out daily ____
   3. How quickly can a landing page be established for this project ____
   4. How can the statistics for the landing page be monitored easily ____
   5. Any other information that may be needed to successfully complete this campaign. ____
   6. How can an anonymous webpage be set up for this?  Is it practical and or desirable? ____
2. Write CSW to purchase the 2 mil email list ____
3. Once approved, purchase the 2 mil email list ___
4. Get the promo piece for this campaign written and approved, BASED ON KNOWN SURVEY BUTTONS AND MESSAGES ____
5. Get the landing page created and tested ___.
6. Get the email list imported into the bulk email program. ___
7. Determine the daily bulk email outflow ____
8. Set up the outflow with returns to the landing page ___
9. Monitor the response daily ___
10. Conditional: If the results are not as expected, review and rewrite the promo ___
11. Restart the campaign ___
12. While the campaign is running, get 2 more promo pieces written and ready to go out to the same list as soon as this one done ____
13. Get the promo pieces approved ____
14. Program the additional 2 promo pieces outflow, based on the “what I tell you 3 times you believe” datum ____
15. Collect the Bulk Email Outflow Campaign Stats weekly and graph them ____
16. Determine the major stat to base the campaign on ____
17. Apply the correct condition to this campaign based on the stats ____
18. Review the pilot for success, based on stats ____
19. Conditional:  If successful, write it up and groove it into the organization as a successful and now routine function and additional email lists purchases and other languages as target markets as well ____
20. Conditional:  if not successful, reevaluate and re-launch in such a way that it IS successful.

 

PRODUCTION TARGETS:

1. All targets completed so emails going out within 7 days.
2. Major target achieved in 6 weeks