Valuable Final Product
Last Revised: May 23, 2012 4:50 PM
Mr. Hubbard defines "Valuable Final Product" as:
Something that can be exchanged with other activities in return for support. The support usually adds up to food, clothing, shelter, money, tolerance and cooperation (goodwill).
could as easily be named a valuable exchangeable product.
one you can exchange with the society for the wherewithal which the society has. By definition it is something for which you can exchange the services and good of the society.
something that can be translated into the society for the wherewithal to survive.
Obviously a person who is more healthy than another can hold a job better and longer, be a more productive contributing member of society. He has a happier life. In this sense it is easy to see how the "person" who learns our information and takes our products can EXCHANGE this information and healthy body with others for money or other valuables -- increased income from a job, for instance.
In Vibrant Life our most common product to sell is an "oral chelation" formula. We have three different versions of oral chelation formula. One of them, Life Glow Plus, sells more than every other product, all combined.
The benefit to a consumer who uses this product is that his blood flow should improve and the product works to prevent heart attacks as well as cancer. This in turn means that the benefit from using this product is a longer and more productive body -- meaning also life. That, indeed, is a Valuable Final Product.
It is also true that we give many people a great deal of information that helps them become more healthy, whether or not they buy our bottles.
We give words to these benefits in for form of the definition of OUR VFP:
A Well-Informed Person Who Achieves A Longer-Lived And More Healthy Body Because Of Learning And Applying Our Educational Materials and Using Our Nutritional Products!
The "bottle" of vitamins is not the Valuable Final Product. The Valuable Final Product (VFP) is the result of using the contents of that bottle, and the results of reading our educational materials.
It is difficult to keep track of the benefits our customers obtain from using our products, so we MEASURE the amount of the VFP by counting the VALUE of the bottles we sell. This is called, then, the Value Of Service Delivered, or VSD.
There is both a "product" and a "valuable final product." The VFP is the single, summarized, benefit we offer the public.
A "product" is anything in a finished form that can be used by another. Many of the products produced in our organization are for use by some other member of the organization. They might be called sub-products if, by themselves, they are not "valuable."
Mr. Hubbard defines a “Product” as
A product is a finished high quality service or article in the hands of the being or group it serves as an exchange for a valuable. (Admin Dictionary)
When one part of our organization produces something that can be used by another, contributing to the VFP, there IS an exchange within the group. The exchange we get from the public is for the VFP. That exchange is the source of the pay and benefits of each staff member. So, when a staff member produces something that qualifies as a "product" which is used by another staff member, and ultimately produces our VFP, then each staff member's production "earns" some part of the exchange of the VFP with the public. In this way, for instance, the person who puts up a web page of useful information is contributing to the VFP. The better we produce that VFP the higher will be the VSD.
In a loose sense Vibrant Life sells bottles of vitamins. Other companies “manufacture” them. So, we buy vitamin products, generally in a retail package form, ready for re-packaging for shipment and shipment to retail customers.
In this sense we do not “produce” the bottle of vitamins. But, we do "produce" the benefits a person obtains from using that bottle. That result starts with the wisdom of the formulation, carries through the integrity of the manufacturing process, and ends, for us, with the delivery of a bottle into the customer's hands. The valuable information we offer goes through a similar sequence. The information, usually, is originated by Karl Loren. It can certainly also come from other sources, but must be approved by the senior management of the group. That information, then, is useless until it is well-presented and, in fact, also delivered not only into the hands of the consumer, but WELL-DELIVERED into his mind so that he not only understands it but can apply that data to improve his life.
Promotion creates desire for the valuable final product, whether in the form of the results from using our bottles of stuff, or from the application of the information they learn from us. So, promotion is valuable and necessary for either aspect of the VFP.
And Mr. Hubbard writes about sales:
The value in the eye of the purchaser is monitored by the desire created in him for it. If this is also a real value and if delivery can occur then SELLING is made very easy – but it is still a skilled action.
. . .
The skill of the salesman is devoted to enhancing the desire and value in the eyes of the buyer and obtaining adequate payment.
Both quotes from HCOPL 14 Dec 1970, Group Sanity.
Almost all the promotion of our product is currently done through web pages on the Internet. In the past we relied on bulk mail to get new customers. We dropped that in favor of the Internet, but new Plans now are in place to bring us back to reliance on many different forms of marketing.
Much of the selling is done on our Shopping Cart, on the Internet, also. Even when we now do bulk mailing, we can refer people to the web for further information.
We have plans for "delivering" our information in "better" forms so that it will be more easily understood and applied. These include eBooks and eCourses that should produce far better understanding and application than our current web pages.
Thus, the web sites attract people who have some interest in one of the various words emphasized on the web pages (“heart disease” or “oral chelation” or any of many other words). These people visit our pages, read them and a desire for the product is created or enhanced.
Many of our customers have some desire from viewing the web pages but then ask for the free literature we offer. Thus, our promotion and selling are then enhanced through our printed promotional and sales literature.
Currently we have no procedure for responding to written requests for more information by anything other than printed materials. We do not have a salesman call or write these people. One of our expansion Programs is to make more use of out-ward bound phone calls -- calling people to create interest and sales. We also expect to increase our use of out-ward bound personal letters to prospects and customers.
When a person makes a phone call to us, and gets verbal information, that would be another time when promotion and selling can take place.
We have many different ways by which we can produce the VFPs of our Company.
Quotes from L. Ron Hubbard are copyright 1994 © by the L. Ron Hubbard Library. All rights reserved.