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Source of Data from Web source
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.
The original work on Positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as much as it was focused on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder", the point was to say something so shocking (it was by the standards of the day) that it cleared space in your brain and made you forget all about who was #1, and not to make some philosophical point about being "hungry" for business.
The growth of high-tech marketing may have had much to do with the shift in definition towards competitive positioning.
The original work by Al Ries became an overnight popular "new" marketing concept years ago.
I, Bruce Wiseman, have been using the Hubbarfd Management System to guide my business activities. That system includes fundamental truths about "Positioning" and includes little known specific survey techniques that, when understood and applied, lead to spectacular marketing successes.
Click here for a restricted page reference to "Positionng" as described within the Hubbard Management System.
While it takes a man well tained in the Hubbard System to apply these Positioning concepts, there are some aspects of it that lend themselves to anyone's understanding and practice.
After all, the Positioning technology involves the use of survey
Click on that word for a standard dictionary definition.
This course was designed by Karl Loren as a gift to Bruce Wiseman.
Many times in this electronic course you may be asked to click on a word that takes you to a definition on a web page provided by Dictionary.com
Here is a form you can use to look up any word of interest to you:
Here is a partial list ot the key words you might want to be sure you understand as you start the course:
SURVEY
POSITIONING
In doing a survey, as described in the Hubbard Management System, there is a vital part of HOW you ask survey questions. I don't try to "teach" that here, but this course does give you practice doing it.
YOU are an individual who might well be asked such a survey question, or you may be a person in a company that hires an expert to DO a Positioning Survey. In any event THIS course is designed to give you a chance to practice by giving your opinion on a proposed positioning and to get my immediate feedback on your choice. Even if you do not have the full technology, you can
You'll soon find the electronic course where you get some reading material (like this page), then get some questions about that page, then see your opportunity to respond to those questions and THEN get immediate feedback and even a score for your correct answers.
Enjoy.